W. A. (Trey) Ruch,
III, CIMA®
CEO
STERNE AGEE ASSET
MANAGEMENT
Birmingham, Alabama
This breakout session examines the current state of asset allocation
programming from a compliance perspective. We will cover organic
advisory program components like model construction, client profiling /
strategy selection, recommended lists and rebalancing in today’s real
operating environment to the progressive marketing claims made about
the features and benefits of these asset allocation based advisory
programs. Are we doing what we say and saying what we do? Come join us
and find out!
